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The Grassroots Initiative

Cash rewards for your sports club.
Your Club. Your Community. Your Croft.

Saving UK sports clubs

Looking for ways to earn additional funds for your club? Businesses connected to your club already buy a mix of solutions that Croft offer. By simply referring them to Croft, you can generate valuable, long-term income for your club.

We’re pledging to support 200 clubs on a first-come, first-served basis.

Saving UK Sports Clubs - The Grassroots Initiative

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How it works – 2 simple steps

By switching, on average, one referred business alone could contribute £900+ to your local sports club every year!

1. Redirect your spend

Businesses simply redirect their existing spend by switching to Croft’s cutting-edge Managed IT Service and Support, Communications and Connectivity, and Business Mobile services.

2. Croft pays your club a percentage

Croft then inject a percentage of the cash they spend back into your local sports club.

No effort or hassle – Croft take care of everything

Businesses take advantage of Croft’s full range of innovative products and services
Businesses get better solutions to improve their communications systems AND save money
You secure a regular revenue stream for your local sports club, used to fund improved equipment and kits, repairs, new stands, clubhouse facilities and more

Want to know more about our grassroots initiative? Refer a business today and let us show you how simple it is!

Find out more

Grassroot initiative sports club members high fiving now that they are a part of Croft's initiative

Backed by sporting legends

Including BBC Commentator and former Welsh rugby player, Jonathan Davies OBE, and international netball player, Sasha Corbin.

Proudly partnered with the Welsh Sports Association and Herts Sports Partnership

With well over 5,500 sports clubs in Wales and approximately 2,500 sports clubs across Hertfordshire, if each club referred their members to Croft, we could see a reinvestment of millions of pounds into grassroots-level sport.

Keeping your business connected with Croft

Your technology in one place

Managed IT Services & Support

We’re not just service providers; we’re your strategic partner, working tirelessly behind the scenes to keep your IT infrastructure running smoothly.

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Communications & Connectivity

Connect seamlessly, your way. Our diverse solutions empower you to communicate and connect from anywhere.

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Business Mobile Services

Experience mobile solutions tailored to your business needs. Our customer-first approach ensures you receive the best value and support.

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What our clients say

West Kingsdown Boxing Club are extremely grateful to the team at Croft for choosing to work with us.

It’s great to work with an organisation that has gone above and beyond to support us and fully understand the grassroots ethos.

Like many not-for-profit community sports clubs, we offer a positive diversion for young people from crime and antisocial behaviour.

With the support of Croft, we hope to purchase new equipment to encourage more people to join, stay active, and otherwise engage with a worthwhile activity, building respect for the community by providing a place for young people to go to keep fit and learn a new skill with the possibility of competing.

West Kingsdown Boxing Club

I’m thrilled to welcome Croft as a partner of the WSA. As a sector, we’re still enduring very challenging and ever-changing days with Covid-19 and more recently Brexit, and we’re constantly striving to enhance resilience of our member organisations as well as their associated clubs.

Sport has been hit particularly hard over the last year, and the approach Croft has, to offer an income-generating solution, could be invaluable to helping community sport get back to full fitness.

Victoria Ward, Chief Executive at The Welsh Sports Association

We’re delighted to be a formal partner of the Welsh Sports Association.

Our team has a huge passion for sport so to be able to support clubs and communities of all sizes with business service solutions is something we’re looking forward to doing.

It’s certainly a challenging time for sports clubs and so anything we can do to help them generate some income and allow grassroots-level sport to flourish again is more than worthwhile.

Mark Bramley, CEO at Croft

Over 5000 clients across the UK and worldwide